
A new hotel is set to open in Syracuse next year. While there are plenty of hotels on the hill, this one plans to set a new hospitality industry standard in going green.
"We're not only building this for everything that's going on in the market now, but we're also trying to build a product that will reach farther beyond and actually help the environment and help the guests everyone else who travels to the area," said Tom Fernandez, the director of marketing at the Genesse Grand Hotel.
A building once considered an eyesore on the corner of South Crouse Avenue and Harrison Street is now set to become the Hotel Skyler. It was once Temple Adath Yeshurun, until the congregation moved into the suburbs.
The building hosted the Salt City Players until 2004, when it fell into such a state of disrepair, they were forced to move.
The original structure will remain intact.
Sam Gruber, a Jewish Art Historian, said this building has changed with the context of the neighborhood. Once again, it is undergoing a metamorphasis, but this time, it's going green.
The Woodbine Group, which also owns the Genesee Grand Hotel and the Parkview Hotel, is targeting environmentally conscious travelers through various technological investments.
Fernandez said room key cards will not only unlock the door in the new hotel. Once the guest is in the room, they must place the card on the wall, which controls the lights.
"It gives the guest a sense of control over their environment," said Lynee Sauer, the business manager of the Woodbine Group.
Sauer said some of the sheets and linens will be reclycled and some of the furniture will be made out of bamboo.
SU Professor of Hospitality Management Linchi Kwok said these practices are already in place in Asia, but newer to the United States.
The Hotel Skyler is
LEED certified, which is an international rating system that evaluates buildings based on sustainability and efficiency.
Kwok said going green is "a must" in the hospitality industry and that it is a trend that is picking up speed nationally.
"You have to be green. You need to start becoing environmentally conscious or you're going to miss the boat," said Syracuse University Sheraton Hotel General Manager David Heymann.
A sign in the hotel's lobby shows several of their own initiatives. However, Heymann doesn't see a threat from an entirely green hotel only streets away.
"It's going to be a very niche-y customer, but... it certainly has opportunities to be successful," he said.
SU student Amy Nightingale said going green isn't her top priority when it comes to choosing a hotel, "Primarily, when I stay at a hotel, I'm staying at a hotel because I'm traveling and I need a place to stay--not what it can do for the environment or how it can better the environment."
While it may not be a top attraction for everyone, Fernandez said many corporations now have incentives to seek green hotels, when sending employees on business.
He said just because the hotel is greener doesn't require more green from your pocket. The hotel is set to cost somwhere between the rates of the Woodbine Group's other two hotels.
Hotel Skyler is set to open summer 2010.