Wednesday, October 14, 2009

Business as usual at one CNY Farm despite tough economy

It might come as a surprise, but not every business in Central New York is hurting because of the current economy. At Abbott Farms in Baldwinsville business is as usual. Despite a tough economy the farm hasn't had to make many changes to its annual fall routine of apple picking and attractions.
"We're focusing on retail," Farm owner Warren Abbott said. "We're focusing on pick your own but we have had to look at each part of the business as everyone has done in this country and looked at areas that were under performing or not performing and change."
But that change is small. The only different thing this year is there's no apple cannon. Abbott said the apple cannon became too expensive to maintain and manage during the fall months.
Abbott says his business is doing well because his business model is working. Whether it be pumpkins, corn, squash or potatoes, Abbott says local produce is the core to his business.
Apples are for sale inside the store on the farm. Customers say the quality of the produce is why they shop here. They are even willing to spend a little more.
"The produce is so good that the little extra you pay is well worth it," said Caroline Penn who lives a few minutes down the road. She says she comes to the store at Abbott farms to find her favorite potatoes - something she can't find anywhere else.
To supplement produce sales, Abbott Farms attracts families with young children to feed the animals. A corn maze and tractor rides are also available.
Abbott Farms is in a 15 year process of changing the types of apple trees it grows thus changing not the business practice but the crops.

No comments:

Post a Comment