Green Hills Farms, a family-owned supermarket on South Salina Street in Syracuse, is celebrating its 75th Anniversary this week. As a thank you to its loyal customers, between October 11 and 17 every 75th customer receives his or her groceries for free.
In this time of economic struggle, some chain supermarkets have had to shut down some of their outlets. However, Green Hills is still able to give away a significant amount of produce without having to worry about losing too much money. The Hawkins family opened up a food stand during the Great Depression in 1934 that eventually became the supermarket. Green Hills Farms is no stranger to surviving a financial crisis.
As fourth generation Gary Hawkins says, “We’ve been here 75 years this year so hopefully we’re doing something right. I think it’s really a combination of a number of things, from just being a part of this community for so long and shoppers have been with us and shopped with us for decades in some cases.”
The idea for the promotion stemmed from an idea that Hawkins heard through the grapevine.
Green Hills Farms Marketing Manager Hilarie Zani says of the promotion, “Our local community are loyal shoppers in general and they give us so much that we thought it would be a wonderful thing to give back to them too.”
No comments:
Post a Comment